Two of the world’s biggest automakers just gave President Trump’s “Liberation Day” tariffs a ringing endorsement—by putting their money where their assembly lines are.
On Thursday, Ford and Volvo announced bold moves designed to take full advantage of Trump’s new 25% tariff on foreign-assembled vehicles. The message is clear: if you build it here, you don’t get taxed—and American workers win.
Ford, the iconic American brand that’s been making trucks and muscle cars since before most of us were born, rolled out a patriotic new promotion called “From America, For America.” The deal? Employee pricing for everyone, knocking thousands off the sticker price of eligible new vehicles.
“We’re going to offer customers the same deal that our employees get,” Ford Chief Policy Officer Steve Croley told “Fox & Friends.” “We make the most cars here, we employ the most, we export the most.” In other words, Ford’s betting on America—and rewarding Americans for betting on Ford.
The “experts” told us that tariffs would be passed on the consumers as massive taxes.
Ford just announced employee pricing to all U.S. customers for the next few months.
Trump was right again. Americans are not bearing the brunt of these tariffs. pic.twitter.com/FWs2DY2je9
— johnny maga (@_johnnymaga) April 3, 2025
And they’re not alone.
Volvo, the Swedish automaker best known for its sleek safety-first vehicles, announced it will be ramping up production at its South Carolina plant in response to the new tariffs. CEO Håkan Samuelsson said the company already builds its EX90 and Polestar 3 EVs in the U.S. but is now looking to shift even more production to avoid the tariff hit.
“We will have to increase the number of cars we build in the U.S., and surely move another model to that factory,” Samuelsson said.
This comes just one day after Trump’s “Liberation Day” proclamation, a long-anticipated crackdown on foreign auto manufacturing that levels a 25% tariff on foreign-assembled vehicles (with exemptions for USMCA partners Canada and Mexico).
It’s already working.
Honda ditched plans to assemble the 2025 Civic in Mexico, shifting production back to Indiana. Hyundai pledged $20 billion for U.S. operations. And Stellantis is reopening a shuttered plant in Belvidere, Illinois.
Even the unions—normally in bed with Democrats—are applauding. One United Auto Workers rep stood at a podium in Michigan and said it plainly: “Mr. President, we can’t thank you enough.”
So while the globalists and Wall Street moan about inflation and profit margins, Trump’s tariff policy is putting American jobs, American products, and American workers first.
Imagine that: policies that punish outsourcing and reward U.S. manufacturing. It’s almost like Trump meant it when he said, “America First.”
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