Kamala Harris’s podcast tour to drum up popularity ahead of the 2024 election seems to be flopping hard. Her latest appearance on Shannon Sharpe’s Club Shay Shay podcast—a platform that’s exploded in popularity recently—hasn’t exactly been the hit the Harris campaign was likely hoping for. Just 12 hours after going live on YouTube, Harris’s episode had already racked up 62,000 “dislikes” against only 31,000 “likes,” a ratio that’s far from encouraging. And while Club Shay Shay has drawn massive audiences with interviews featuring guests like comedian Katt Williams, who pulled in over 81 million views, the Harris episode is lagging behind with only about 650,000 views.
That number at last time I saw it was even worse:
https://twitter.com/TimRunsHisMouth/status/1851316874421944583
To put that in perspective, President Trump’s appearance on Joe Rogan’s podcast The Joe Rogan Experience on Friday raked in a staggering 20 million views within 24 hours. As of October 29, Trump’s interview has soared to 38 million views, making it one of Rogan’s most-watched episodes ever, behind only Bob Lazar and Jeremy Corbell’s discussion on government secrecy. And the audience feedback couldn’t be more different—Trump’s episode has earned an incredible 1.9 million “likes” compared to just 40,000 “dislikes.”
What a contrast
– 989,000 vs 38,000,000 views
– 42,083 vs 1,894,000 likesKamala Harris on Club Shay Shay.
75% dislikesDonald Trump on JRE
2% dislikes pic.twitter.com/nmfK3Q4jaM— Potato (@potatojz38) October 29, 2024
Harris’s Club Shay Shay appearance follows another awkward moment from a few weeks back on the Call Her Daddy podcast, a show usually centered on dating and relationships. That episode didn’t fare much better, pulling in only 725,000 views over three weeks and gathering a jaw-dropping 91,000 dislikes against just 18,000 likes. It’s clear that Harris’s media blitz isn’t hitting the mark.
These numbers reveal a hard truth for the Harris team: her strategy of using popular shows to connect with younger or more diverse audiences isn’t translating into positive engagement. Even the attempts to make Harris appear relatable—such as joking around with Sharpe about social issues and trying to laugh off tough questions—are failing to bridge the gap between her political persona and the audience’s interests.
While Trump’s podcast numbers signal a still-strong connection with millions of Americans, Harris’s engagement metrics suggest a disconnect. Her campaign may need to rethink its approach if it hopes to resonate with voters in the same way Trump’s unfiltered conversations are doing. As it stands, this series of appearances might be doing more harm than good for Harris’s 2024 prospects, showing that voters might be more skeptical of her messaging than her team expected.
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